# Quote

Testimonial or pull quote. Uses `figure` and `blockquote` so the attribution is
programmatically tied to the words.

## Rules

- Do not add quotation marks in the content. If the design calls for them, they belong
  in the component, not the copy.
- Always attribute. An unattributed testimonial is marketing copy pretending to be
  evidence.
- `lg` is for a single hero quote per page. Using it for a row of three testimonials
  makes none of them stand out.
- Keep quotes under roughly 40 words. Longer ones stop being quotable.

## Tradeoffs

Large quote type competes with the page heading. On a landing page, pick one of the two
to be the largest thing on screen.